TiMe fOR a sERioUs cHaT...

...about Macaroni & Cheese. While some my think I'm not an expert, I am. Here are some of my Mac & Cheese highlights, rankings and comments.

THE BEST

• McCoy's Restaurant baked Mac & Cheese
• Kraft Three Cheese Shells (cheap, easy but fantastic - must eat entire box)
• Smart Ones Three Cheese (if you must eat healthy - this is the only way to go)
• Noodles & Company
• Velveeta Shells & Cheese (granted I haven't had this since 3am in college but it was amazing)
• Kraft spirals (simple but solid)

THE WORST

• Amy's Organic (cheese flavored cardboard)
• Smarts Ones Regular Mac (cheese flavored shaving cream)
• Gluek's Restaurant Mac & Cheese (dumplings in a cream sauce)

I'm sure there are plenty I'm missing for both columns but these are what I could think of off hand. As mentioned in a previous blog, I ate at a Macaroni & Cheese restaurant in New York. It was awesome. See for yourself...

PeOpLe aRe shEEp!!! HaHaHa!

RaReLy dO i pOsT...

...a serious blog but today I need to. There are some projects we fight tooth and nail on with the client. It gets to the point where something is so watered down, so far from the initial concept or totally client directed, that I wish we could do our version the way we want and the client could do the version they want. We would run them in the same pubs/tv stations/whatever and somehow test the different creative. I am most certain that ours would be WAY better than the client's from not only a creative aspect but ALSO (believe it or not, Mr. Client) sell more/increase awareness/etc. - whatever the goal was. Clients always think we're out to screw them and we only look out for our portfolio or awards. It's not the case. If we were to create something that looked awesome but hurt sales/damaged the brands reputation/etc., there is no way we'd be in business. Yes, we want to do good, creative work but we also want the client's business to succeed. That reflects well on us too. DUH.